by Long Island Attorney Paul A. Lauto, Esq.
Television has an abundance of commercials from major insurance companies in a never-ending battle to win your business. Some commercials are funny, others have animals and strange characters, while others have narrators with deep and commanding voices. These commercials are often repeated with regular frequency and cost the respective insurance companies millions of dollars in advertising fees.
An important question that should come to mind with these commercials and the expense associated with them, is whether or not you are paying for insurance company commercials. The answer is unequivocally, yes! Don't be fooled by a commercial with a cute character or a deep voice, because the cost of these commercials is built into the premium you are paying. While that doesn't always translate into a higher premium per se, it speaks volumes about the company.
Perhaps, it is more prudent to choose a company that instead of spending millions of dollars on cute advertising, would rather spend that money on quality customer service and keeping premiums at a minimum.
Long Island Lawyer
Paul A. Lauto, Esq.