In the United States, approximately 90 % of all Americans are in favor of a GMO label law in support of our right to know what is in the food we eat. While politicians continue to fight over the requirement of a mere label to identify GMO's in our food, Chipotle Mexican Grill, Inc. has decided to lead the way like a beacon in the night.
Chipotle Mexican Grill is a chain restaurant in the United States, Canada, United Kingdom, Germany and France and was founded in 1993 by Steve Ells. Chipotle is known for its quality fresh ingredients and high standards in delivering delicious Mexican food at affordable prices. However, going forward Chipotle will be known as the first major U.S. chain restaurant to ban GMO's from its 46 different ingredients in all of it 1,800 restaurants.
So why would a successful restaurant chain that isn't even required by our government to reveal the use of GMO's, take on the touted burden and additional expense of becoming GMO's free? Chipotle offers three main reasons in response to that very question. The first reason, is that a favorable consensus of opinion does not exist within the scientific community as to the long term effects of GMO's and accordingly more research must still be completed. Second, is that GMO cultivation has caused "super weeds" and a dramatic increase in the use of pesticides. As a result, GMO farming is detrimental to our environment. Third, is that it was necessary in order to safeguard their customers and maintain their high level of quality standards. Noteworthy is that in switching to a GMO free menu, Chipotle did not experience any significant increase in their cost. Accordingly, there was no need to raise any food prices.
Based upon the sound reasoning in support of going GMO free and the cost effectiveness of doing so, it is expected that other restaurant chains are likely to follow in an effort to reach the high bar now set by Chipotle. Notwithstanding that Chipotle has put the best interest of their customers first in this era of greed that we live in, they are still likely have an increase in their profit margin. Let's hope that our government and other restaurants can now see the way, with the light provided by Chipotle.
Long Island Lawyer
Paul A. Lauto, Esq.