In our January 15, 2013 blog, we detailed a class action lawsuit against Naked Juice and parent company Pepsico. The lawsuit alleged, among other things, that certain Naked Juice products were falsely labeled as "All Natural" and GMO free, when they contained synthetic chemicals and GMO's.
Naked Juice has now agreed to settle the lawsuit and has set aside a reserve of 9 million dollars to compensate customers. Customers who file a claim with proofs of purchase for the period 9/27/07 through 8/19/13, may receive up to $75.00. Customers who file a claim without proofs of purchase for the same time period, may receive up to $45.00.
Naked Juice denies all claims made aginst it and insists that its juices and smoothies are made with all natural fruits and vegetables. Nothwithstanding, Naked Juice has agreed to stop using the "All Natural" label on its packaging.
In this regard a spokesperson for Naked Juice stated, "The ‘all natural’ claim on our label described the fruits and vegetables in the bottle—not the vitamin boosts added to some Naked beverages. Naked juice and smoothies will continue to be labeled 'non-GMO,' and until there is more detailed regulatory guidance around the word “natural” —we’ve chosen not to use
'All Natural' on our packaging."
Although this settlement represents a significant victory for consumers and food label advocates, it also highlights the need for more serious regulation as effectively admitted to by the Naked Juice spokesperson. Current food label laws are patently insufficient to properly protect consumers. The regulatory agencies currently in place are overwhelmed and unable or unwilling to adequately protect consumers under the current regulatory confines. It is time to face the fact that consumer need, must supersede corporate greed.
Long Island Lawyer
Paul A. Lauto, Esq.