In 2012, undercover video captured Whole Foods employees ill advising customers that their products contain, "Nothing artificial ever". This dicovery was made notwithstanding that certain Whole Food products contain GMO's and are not labeled as such. In response, many customers abandoned Whole Foods and started food shopping with alternative companies such as Green PolkaDot Box.
Now Whole Foods has announced that they will require GMO labels on all products by 2018. Whole Foods maintains that their decision was based on ethical considerations and the good of their customers. However, many believe that the decision was purely a business decision made to re-establish their reputation and customer base. Regardless of the reason, it appears that, "the change it had to come".
Whole Foods maintains that they are the first national grocery chain to set such a deadline for its stores. In our age of rising awareness and increased educated consumers, it is believed that in time other stores will follow. In this single announcement, Whole Foods has delivered a decisive blow to Monsanto and the biotech industry, who appears to prefer ignorant consumers over educated ones.
While Whole Foods should be applauded for their decision, regardless of what their true motive may be, waiting 5 long years to put their plan into action is questionable. That time frame gives Monsanto and company 5 years too many, to launch legal challenges against Whole Foods in an effort to protect their multi billion dollar industry.
The stage has been set and the consumer war to re-gain the right to know what is in the food we buy and the right to choose what food we put in our bodies has begun. With this commendable stand by Whole Foods, consumers have effectively launched their most meaningful retaliatory defensive strike to date. Full disclosure food label laws in the United States suddenly appears quite feasible and no longer just a dream.
Long Island Lawyer
Paul A. Lauto, Esq.